A new Hoff Hypermarket is Opening in the Shopping and Entertainment Centre GOODZONE
Continuing the renovation of its premises, the GOODZONE Shopping and Entertainment Centre has signed a lease agreement with Hoff – the largest Russian and dynamically developing retailer in the segment of furniture and household goods. It is the only Russian furniture and home accessories chain that uses the format of a hypermarket.
“Hoff” stands for “Home of furnishing”. The network’s slogan “Everything in one place" is embodied in the offer of comprehensive interior solutions based on a wide range of multi-brand products.
“Hoff will be represented as a hypermarket with a total area of 8,600 m2”, explains Marina Gavrilova, Vice President of Development and Real Estate at Hoff.
“One of the strategic objectives our team faces is to strengthen the tenant mix”, says Darya Sizych, Deputy Commercial Director of FORTGROUP. “It is important for us not only to attract new brands, but also to expand the profiles presented. The research carried out on the facility shows a great requirement for products in the household goods segment among our visitors. The Hoff Company is a strong market player and offers a wide range of household goods. We are confident that our cooperation in this regard will be effective and will undoubtedly increase the attractiveness of the centre for visitors”.
The opening of the Hoff hypermarket in the GOODZONE Shopping Centre is planned for the summer of 2020 and the beginning of construction is planned for January.