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November openings

Photo: archive FG

The new shops and island points opened in FORTGROUP malls in November, with their total area of 1,384 square meters. Love Republic shop opening in Saint Petersburg was the biggest, after it changed location and increased its area from 170 to 250 square meters.

Love Republic’s move was in terms of Melon Fashion Group’s retail network renovation program. The program started in 2016. It provides the location enlargement and improvement inside the mall not only for the Love Republic brand, but also for the two other brands of the company: Zarina and Befree.

Aside Love Republic, a New Balance sportswear shop with area of 157 square meters in “Evropolis” (Saint Petersburg) and SAMSUNG salon, which opened in the extended format within 193 square meters in the “Rodeo Drive” mall (Saint Petersburg) have made it in the top 3 shops opened on FORTGROUP objects by their area. The latter salon in “Rodeo Drive” became the first Samsung brand shop in Russia, opening after the brand’s retail network new concept.

Among the November openings in the fashion segment, we want to also point out Milavitsa, a shop of a famous women’s lingerie brand (111 square meters) in Moscow “Zolotoy Vavilon Rostokino” mall, and a “1001 Dress” shop (89 square meters) in “Frantsuzskiy bulvar” mall (Saint Petersburg). Both of these brands have already opened their shops within FORTGROUP objects in the second half of the year. Milavitsa shop has opened in Moscow “Pyataya Avenue” mall in October, while “1001 Dress” has opened own shops in “Zolotoy Vavilon Rostokino” in August, and in Saint Petersburg’s “Akadem-Park” in September.

Two interesting openings have happened in “Frantsuzskiy bulvar” mall in November: among the aforementioned “1001 Dress”, Lilkko, a stationery, gift and designer accessory shop started working, possessing the area of 91 square meters.

The operator pool in FORTGROUP entertainment section was made an addition by “Legoteka Lefungo”, a family game center in “London Mall” (Saint Petersburg).

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