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12 November 2014
Europolis Atrium Will Become a Permanent Concert Stage
In December, FORTGROUP launched a new business line – organizing concerts. The Atrium at Europolis will become a permanent concert stage featuring Russian and foreign show business stars. Selection of performers will be based on their popularity and attractiveness to the mass audience.
Concert ticket prices at Europolis will be significantly lower than at other concert venues in Saint Petersburg. In addition, a ticket can be used as a discount card at the stores in the mall on the day of the concert. The proposed concert ticket prices at Europolis will be between 300 and 500 Rubles.
“The goal for a shopping center of this scale, such as Europolis, aimed to serve the whole city, is to attract customers for shopping and leisure from other communities, including distant neighborhoods. Therefore, marketing policy should be more aggressive and based on innovative approaches,” Maxim Levchenko, a FORTGROUP managing partner noted. According to him, it was the justification for launching a new business line.
Europolis concert stage will be tested by performers Stas Pyekha on December 6 and Zara on December 20.
